/ B2B Web Design Agency

We design and develop customer-centric B2B websites that increase conversions and generate more leads.

Are you working hard to drive traffic to your website but feel like you’re not converting enough leads?

This is a common problem for a lot of B2B websites. They are built without your target customer in mind.

To help, we design and develop websites by carrying out user research, analysing your data, and your current setup. Ensuring the challenges you currently face are overcome, getting your business closer to its goals.

/ Our B2B Websites Are...

Custom designed

Each of our websites is custom designed and built with your customer in mind. If you’re paying for a new website, shouldn’t it generate you more leads? We get to the heart of what you do and reflect that in the design of the site. We don’t want our websites to all look the same, so we don’t recycle templates. Plus, template sites are no fun for our developers to build!

100% yours to own

Once your site is completed and signed off, you hold the keys. You won’t actually get keys, they’ll be login details, but you get the idea. This means you can update the site without our help. Unlike some agencies, we won’t charge you to make changes to your images and text – you have full ownership.

Mobile-friendly

Google announced that they would be ranking the mobile version of websites. Therefore, if your website isn’t mobile-friendly, you won’t be getting any traffic from Google. Over 70% of users in the UK browse the internet using multiple devices. All of our websites are built responsive as standard – meaning they look just as great on a mobile, tablet or your desktop.

Easily editable

We’ll provide you with a login so you can easily customise the content on every page. Being able to easily publish and edit your own content gives you full control over your website. Allowing you to better target customers as your business grows.

Search Engine Optimised

It’s important that your website can be found, so we code all our sites in a way that keeps Google happy. By giving your site a strong technical foundation, you have the best chance of being found by search engines. We have many years of experience with SEO so we can give you the head start you deserve.

Project managed

When a project has a designated lead, there is accountability. This means you won’t email a generic “help” address or speak to a different person each time – you’ll have a designated project manager that knows exactly what is going on. They’ll hold your hand from the start, up to launch, answering any questions you have along the way.

/ Our B2B Web Design Process

/ Step 1: Discovery
/ Step 2: Wireframes
/ Step 3: Design
/ Step 4: Development
/ Step 5: Testing
/ Step 6: Launch

Step one is to carry out user experience research to truly understand your target customer and how this will influence the design of the site. By looking at the data and analysing your current setup, speaking to target customers as well as your team, we'll ensure the challenges your site is facing are overcome.

To create the most effective user journeys, we create wireframes. These provide a blueprint for the key elements of your website and where they will sit on the page. At the wireframe stage, we don’t take into account fonts, colouring, or branding elements. We only focus on the layout and how your customers will use the website.

After building the wireframes, we’ll design the initial look and feel of your website based on any brand guidelines or preferences. At this stage, you’ll need to provide us with images and text for the website. We have a detailed B2B web design guide with examples on our blog. Once we have sent you the designs, we’ll have a meeting to discuss the look and feel. There is no limit on the number of design revisions at this stage.

Once you are happy with the designs, we develop your website using standards compliant code. The code is search engine friendly and developed in a way that allows pages to load quickly. Your WordPress website will be mobile-friendly, meaning you can use it across all devices – mobile, tablet and computer.

Once we have finished developing the website based on the agreed designs, we’ll begin testing. We test your website using Browserstack, across all major browsers (Firefox, Chrome, Safari etc.) on both iPhone and Android, PC and Mac. You receive a private URL to review and provide feedback before we launch the site.

Setting a new website live can be complicated. Therefore, we make it as smooth as possible by taking care of everything. From removing the old site and replacing it with the new, to owning the hosting process with our partner so you don’t have to learn the technical jargon.

Alpha CRC B2B, Development, UI/UX, WordPress

363% increase in conversions after working closely with the marketing team at Alpha. Redesigning and overhauling their WordPress website. Making it more user-friendly on the front-end and the back-end to make managing the site easier for their team.

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Pearse Partners B2B, Development, UI/UX, WordPress

"Stand us apart from every competitor. Make a statement..." The client's brief was clear. Design and develop a website that looks nothing like the competition and appeals to a specific ICP.

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