/ PPC Agency Cambridge - Paid Search

We help businesses in Cambridge increase website conversions and improve ROI, through data-driven PPC management.

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We understand how difficult it is to increase the number of visitors coming to your site. Especially targeted visitors that are likely to convert into customers.

By utilising paid search, we help businesses in Cambridgeshire gain visibility at the top of the search results. For a focussed set of keywords, instantly helping them generate more revenue.

A lot of people ask, “should we focus on SEO or PPC?” and the answer is always… it depends! Firstly, SEO takes longer. Depending on your website, you will need to optimise and work on it for months before seeing results.

Whereas PPC is great if you’re looking for a quick influx of traffic to your site. This can be generated within a month.

/ Three Key Areas Of PPC

Keyword Relevance

Creating relevant keyword lists, tight keyword groups, and ad text.

Landing Page Quality

Creating optimised landing pages with persuasive content and clear CTAs.

Persuasive Creative

Ad copy that entices users to click on your listing over the competition.

/ Our proven PPC process in Cambridge

A tailored approach, covering the three key areas of PPC, to give you the best possible chance of getting clicked over your competition.
  • / Stage 1. Audit + Research
  • / Stage 2. Define Goals
  • / Stage 3. Landing Page Optimisation
  • / Stage 4. Launch Ads
  • / Stage 5. Continuous Improvement
Before we begin, we run a comprehensive audit and carry out keyword research. This allows us to build a list of keywords to bid on throughout the campaign. Using industry-specific tools, we can identify the best keywords to target, ones that we feel will bring the best return. And we can begin to understand who your customer is and how they search online.
Working together, we will define goals that we can work towards throughout the campaign. Meaningful KPIs that we can look to improve, like Cost per Click (CPC), or Cost per Acquisition (CPA). During the audit, we review your site to make sure there’s a clear point of conversion that we can track. If not, we can work with your team or our developers to create one. By tracking conversions, we can see what keywords are driving the best results and refine these over time.
You could have the most persuasive adverts with a high click-through rate, but, if this traffic goes to unoptimised landing pages, you're wasting money. With our own in-house team of UX designers and developers, we give all of our clients suggestions on how to build landing pages that maximise conversions.
With a list of keywords and information about your target customer, we can begin crafting the adverts. Including key phrases and eye-catching titles, these ads will get potential customers to click on your result over the competition. We’ll include site links, call extensions, and other features to help maximise conversions. Before we launch the ads, we’ll show them to you for review and approval.
The ads are live, now the hard work begins! On a monthly, weekly, and daily basis our team will analyse and optimise your campaign. The will include removing underperforming keywords, adding negative keywords to stop ad spend being wasted, and other tactics to improve your Google Ads Quality Score. Each month, we will provide you with a report that shows you the number of conversions (vs. the previous months) and a list of tasks we carried out as optimisations.
/ Case Study Blundstone eCommerce, SEO

A 200% increase in revenue and a 76% increase in conversion rate after we migrated Blundstone away from Magento over to Shopify. Whilst reducing their ongoing dev costs in the process.

View Case Study