/ Cambridge SEO Agency

We help businesses in Cambridge get more website traffic, by improving their SEO and helping them rank higher on Google Search.

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We know that there is an ever-changing, minefield of SEO advice out there, which you don’t have the time to navigate.

We share our knowledge of SEO, giving you access to years of experience, as we improve your website and increase your ranking positions.

Hold on, what exactly is Search Engine Optimisation (SEO)?

Search Engine Optimisation (SEO) involves moving your website up a search engine’s ranking positions. You don’t directly pay Google to be there – that’s PPC. In SEO, you naturally move up the rankings with certain techniques. That’s why it is often referred to as organic or natural search.

There are over 200 moving parts you need to be aware of when optimising your website. And the goalposts keep moving as Google’s constantly updating their algorithm. And, to top it all off, the majority of their ranking factors are a secret.

Google’s 200+ ranking factors can be broadly split into 3 areas. And your SEO strategy must target all 3.

/ Four Key Areas Of SEO in Cambridge

01. On-Site SEO

The goal here is to put the best keywords in the right place and to ensure you have relevant content on your website.

02. Technical SEO

The goal here is to ensure Google and users can find and read your website. And that the site is quick for customers to use.

03. Off-Site SEO

The goal is to grow your website’s authority. The more authoritative, the better you’ll rank for keywords.

04. Education & Buy-In

The goal is to ensure your team understands the SEO work we're doing. No smoke and mirrors here!

/ How We Can Help

Increase Traffic

With our tried and tested SEO process, we will increase awareness of your brand and drive traffic to your website. Helping to grow your business.

Increase Revenue

The organic traffic coming to your website needs to increase revenue. Otherwise, it's a vanity metric. Our SEO campaigns focus on keywords that increase revenue and grow your business.

Build Authority

With our targeted link-building campaigns, we will increase your website authority. Sending signals to Google that you're an expert in your industry and should be ranked accordingly.

Focus Your Efforts

Using a mixture of SEO tools and our own techniques, we can find the best keywords for your business. Saving you time, taking away the guesswork, and ensuring you're going in the right direction.

Done-For-You Content

One essential step of SEO is content creation. Which takes time and a lot of effort! Our content creators can help take this off your plate, freeing up your time to focus elsewhere.

Clear Communication

With our UK-based team of marketers, all communication is jargon-free. You'll have direct access to your SEO Account Manager any time during the project.

/ Our Proven Cambridge SEO Process

A tailored approach, covering the four key areas of SEO, to give you the best possible chance of outranking your competition in Cambridgeshire and beyond.

/ Introduction
/ Stage 1. Learning
/ Stage 2. Improving
/ Stage 3. Building
/ Stage 4. Promoting
/ Stage 5. Evaluating

Many SEO agencies and consultants want you to think they have a secret formula. A black box to game the search engines and rise up the rankings. But it’s not like that. Here’s our transparent SEO process, out in the open for you to see. A proven workflow that any website can follow.

This is where we carry out the bulk of the research… Your competition, your previous SEO efforts, your current website traffic, its site structure, and your content. We’ll formulate a plan for the coming months to improve your website and increase organic traffic.

Using the information we have uncovered in the learning stage, we improve your website to ensure it has the best possible chance of ranking. You need a good foundation to build upon and this is where we lay that. We also offer website design and development as a standalone service to businesses in Cambridge.

After any important fixes have been made to your website, we’ll begin the building phase. Here new content will be created to target new keywords. This could be a new product or service page, or a content page that dives into the benefits of your product or service.

Once the website has been optimised and new content has been created, the promoting stage can begin. Our aim is to get people talking about your brand and your content. The main aspect of this is building links to your website to increase its authority. By doing this, we can rank for more keywords.

Google is constantly making updates to their algorithm, so we need to stay on top of this. The 5th stage is constant analysis and evaluation. We constantly update and change your SEO strategy based on this evaluation stage. We may go back to step 2 to improve another page, to step 3 to build more content, or to stage 4 to promote your website to gain more links.

Hanson UK B2B, SEO

An award-nominated B2B SEO campaign that achieved an 83% increase in enquiries and a 750% increase in gross profit

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MYHSM B2B, SEO

A 270% increase in organic traffic for a market-leading B2B client, in the FinTech industry. Helping them to rank for their target keywords in over 36 markets!

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