Before we begin, what is dental SEO?
Search Engine Optimisation (SEO) involves moving your practice’s website up the search engine ranking positions. You don’t directly pay Google to be there – that’s pay-per-click (PPC).
With dental SEO, you naturally move up the rankings with certain techniques. That’s why it is often referred to as organic or natural search.
Google takes into account over 200 ranking factors when deciding how high up the rankings your website should appear.
And it’s the same for the dentistry industry, these 200+ ranking factors can be broadly split into 3 areas:
On-site dental SEO
The main goal here is to put keywords in the right place, and to ensure you have relevant content on your website.
Technical dental SEO
The main goal here is to ensure Google and users can find and read your website. And that the site is quick for customers to use.
Off-site dental SEO
The main goal is to grow your website’s authority. The more authoritative, the better you’ll rank for keywords.
And why does a dentist need SEO?
Because if you rank well in Google, you will get more customers.
And like all businesses, dental practices can benefit from an increase in traffic to their website.
By ranking at the top of the search engines, like Google or Bing, SEO helps more potential patients find you online.
Even if you have regular referrals, or your customers find out about you via word-of-mouth, SEO helps to add to that. Ensuring you have a steady stream of business each month.
How can we help?
Dental SEO is complex and there’s a mountain of information online which makes learning SEO a tough job.
By hiring an SEO agency, you gain access to a group of experts that have proven experience in increasing traffic to websites.
This frees your time to focus on your patients, allowing you to develop as a dentist and business owner whilst an agency takes care of your SEO.
Our proven dental SEO process
When it comes to doing SEO for dental websites, many agencies and consultants want you to think they have a black box of secrets given to them by Google.
But it’s not like that with us.
Here’s our transparent dental SEO process, out in the open for you to see. A proven workflow that any dentist can follow.
It’s not a one-size-fits-all approach but a tailored approach to give you the best possible chance of outranking dental practices in your area.
Some of the tasks we carry out for our clients…
SEO competitor analysis
We have years of experience ranking dental websites on Google but every time we get a new client, we carry out a competitor analysis. Because what works in one city, might not work in another.
We look at the top websites in your area and compare them to your domain. Allowing us to see what is working for your competitors and use this to shape our SEO strategy.
One of the most important steps, keyword research allows us to see the most searched for treatments in your area. Not only this, we look at the difficulty of each keyword.
This allows us to target keywords that will generate your practice the most revenue. Regularly bringing in new patients each month.
The technology used to build modern websites has advanced, a lot. And the same can be said for search engines. With these technological advancements, things have become complex.
With our 200+ point checklist, we analyse all of the key aspects of your website. We look at page speed, mobile usability, search engine accessibility, content, links and more!
Every page on your website should deliver an experience that’s tailored to the keywords we’re targeting. Is the patient expecting before and after pictures or a list of treatment prices.
We will analyse each keyword independently and offer tailored suggestions. These optimisations will give the pages on your website the best chance of ranking for dental keywords.
With a list of the most searched for keywords, we need to update and create new pages. These could be treatment pages, the homepage, or a blog post page.
We analyse the top search results in your area for a specific keyword to see what Google is favouring.
The brief highlights what keywords and sections need to be included on your page based on this analysis. And this will give you the best chance of ranking.
You are the experts in dentistry, we’re not. We’ll stick to SEO and provide you with a detailed content brief that any dentist can then ‘fill in the gaps’.
Once it’s written, we’ll then provide our SEO-expertise again. Ensuring the page is optimised and includes all of the relevant keywords including internal links to other pages to support the hub and spoke model of content categorisation. Team work at its best!
With a number of dental SEO clients, we know what works when it comes to link building. We have an extensive list of high-quality websites, relevant to dentistry that we can call upon.
After in-depth research into how key competitors are building links, we will add these targets to your personalised outreach tracker. Here we highlight all of the websites we plan to reach out to and all of the links built so far.
Now we have a list of prospective dental-related websites to gain links from, it’s time to reach out to them. We will send personalised emails to the target website pitching your practice.
It’s as simple as creating value for the website we’re contacting. This could be your expert opinion, a guest post for their website, or a great piece of content that they need to share with their audience.
All of our dental clients benefit from…
A designated project manager
When a project has a designated lead, there is accountability. This means you won’t email a generic “help” address or speak to a different person each time – you’ll have a designated project manager.
Offices in London
Based in Brixton, we’ve worked with clients all across the UK. Our team has the option to work remotely and all of our project managers regularly work out of our head office in London. If you’d like to pop in for a cup of tea, be our guest!
SEO tools suite
We subscribe to a range of SEO tools. Our clients are added to the tools, allowing us to analyse their website. Errors, issues and problems are flagged and we can ensure their website is running at maximum capacity.
Monthly SEO reporting
You’ll be given access to your own custom-built Google Data Studio report. Utilising Google Analytics and Google Search Console data, we outline your campaign’s progress, traffic and revenue levels, and your keyword growth.
Dental SEO case study
When The Vallance Dental Centre approached us to help them increase the traffic coming to their website, we knew this would be a challenge.
Click here to read our case study about how we managed a 74% increase in website traffic. Helping them rank on page one for dental-related keywords like “braces manchester”, “dentures manchester”, and “teeth whitening manchester”.
Get in Touch
Thanks for making it this far. If you have any questions or just want a chat, please fill out the form below. If you have a project you’d like to talk about, please be as detailed as possible. We’ll get back to you shortly.