Research, check. A page built to convert, check. Great work! But don’t pat yourself on the back just yet. Your work isn’t finished.

We want to understand how your page is performing so we can identify any areas for improvement going forward. Especially if you are sending costly paid traffic to the website.

For this, we need to use tools and have certain tracking in place.

The goal here is to gather meaningful insights about user behaviour and conversion patterns. This data will help you make informed decisions about optimising and improving your page going forward.

So let’s dive into a few methods. We’ll look at conversion and event tracking and then move on to user session recordings.

First up, conversion and event tracking…