Have a question?
Or just want to know the name of all of Jupiter’s moons?
It’s common for prospects to have multiple questions when they review your page. If only there were a way to answer all of these in one place…
Enter the trusty FAQs – Frequently Asked Questions.
It does what it says on the tin, really. But what questions should we include?
There are a few places we can go looking, and I’m gonna use the R-word (Research), and you’re going to hate me for it.
But it’s the most reliable spot to uncover common questions that need answering.
Figure out what your page already answers, and then decide what’s missing. These can go in the FAQs.
You can also lean into some of your USPs. For example, our agency only builds bespoke WordPress themes. We don’t use templates. One of our FAQs may be this…
Q: Will you use a template for our website?
A: No. We only build bespoke WordPress themes. Templates will make you look like every other business using one. We want you to stand out.
Arrange them in a user-friendly way, using tabs or accordions. Stick in a handy CTA if the user has an additional question they can’t see on the list.
Our page has thrown a lot at the user, including bold claims and amazing features.
Now, why should they believe us?