Feature presentation

The way you present each feature can make the difference between overwhelming prospects with technical details and helping them understand genuine value.

Here’s a quick and easy way to structure your feature sections:

• The business benefit (what it means for them)
• A brief explanation of how it works
• Proof points or examples of the feature in action
• Technical specifications for detailed evaluation
  Call to actions

We’ve shown an example here below.

In this example above, instead of leading with “AI-Powered Customer Support” we have used “24/7 Customer Issue Resolution” as this is a business benefit.

We’ve then put the supporting details beneath this, so they don’t overshadow the business benefit. With a nice secondary CTA to help catch people not convinced to book a demo.

You will want to arrange the features on your page in order of priority. The research you did, grilling the Subject Matter Experts, should help you with this. Where you organised them by Impact, Evidence, and Differentiation.

Put the most important at the top and work down. Simples.