Social proof

Often forgotten but an important element of a hero section. You can build immediate credibility by strategically placing trust elements that matter to your audience.

Your research should reveal which types of social proof resonate most with your prospects and address their specific hesitations about your solution.

My favourite example of this comes from Ahrefs. They outline how many people have signed up in the last 7 days, the logos of large brands they work with, and the Fortune500 stat:

Customer logos can be powerful validators if you work with recognisable brands. Keep them subtle and organised. Grayscale logos often work best for visual harmony,

Key metrics and statistics tell your success story in numbers. Whether it’s your total customer base, average results achieved, or implementation success rate, choose figures that directly address buyer concerns.

Trust indicators such as industry certifications, security compliance badges, or platform accreditations should be selected based on what matters to your audience. The key is relevance. Not every badge adds value.

Remember: The goal is to reduce friction and build confidence at first glance. Choose the most impactful trust elements for your specific audience. Resist the urge to display every accolade or award. Quality and relevance trump quantity every time.

Alright, alright, alright. That wraps up the hero section. It’s an important section, so take your time because first impressions matter.

Now, you’ve hooked the attention of the user with your hero section. They’ve not swam a mile, so now it’s time to expand on your offering. Reel them in.