Relevant visual asset

Your hero section needs a visual asset that enhances your message. This could be a product screenshot, demo video, or diagram.

But, it must serve a purpose and add to the overall message of your hero section and the page in general.

Remember, it’s likely to be one of the first things a user sees. Make it count.

We’ve included some examples below…

For Software or SaaS Products:

• Interface screenshots showing key features in action
• Product dashboard with real data
• Short demo video of core functionality
• Integration ecosystem diagram

For Service Providers:

• Process flow diagrams
• Results visualisation/charts
• Actual team members at work (avoid obvious stock photos)
• Office environment (if location/facilities matter)
• Client collaboration in action
• Project delivery workshops

The key difference for services is that you’re often selling expertise, the relationship, and your process. Your visuals should build trust and show the human side of your business or highlight this unique process.

Whatever you choose, ensure it’s high-quality and helps support your value proposition.