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Page speed isn’t just about user experience, it directly impacts your conversion rates.
We’ve all seen the research about page speed. How even a one-second delay in page load time can significantly reduce conversions.
How do we test this?
Google’s Core Web Vitals report is a great start, which can be found in your Google Search Console account. It can show how your page performs for real users visiting your website. Doing its best impression of Ofsted, giving you a pass, fail, or needs improvement.
Next, Google Page Speed Insights is a tried and tested way to test your page speed.
If you are looking for something more advanced, then GTmetrix helps identify specific elements that are slowing your page down. WebPageTest is my personal fave, it lets you test from different locations, connection speeds, and a whole heap of browser and device types.
All of these tools will give you some suggestions on how to fix the issues facing your site.
Some tasks may be for your website developers. But for areas you can work on yourself, start by optimising your images. You can compress them and make sure they are the correct size.
You can also use a CDN (Content Delivery Network) to help improve page load speeds. This will load content from a location in the network closest to the user.