Have a question?
Or just want to know the name of all of Jupiter’s moons?
Kicking it all off with the most important step – research. We’ll go in-depth on this section because it matters the most.
Research should be the foundation of any B2B marketing activity, including designing high-converting product or service pages.
Before you write a single line of copy or design any on-page elements, you need to understand the following deeply: What makes your company unique, your prospects and customers, and how your solution helps solve their problems?
The biggest mistake companies make is jumping directly to step 02 (design). Where they build a page without doing the research. They quickly cobble together a page as a placeholder and then never get around to revisiting it.
In this research section, we will look at:
- Customer research
- Competitor research
- Subject matter expert research
Don’t worry, you don’t need to be Carl Jung to uncover amazing research insights.
The following steps will help guide you. Our aim is to find common threads across all of the research points.
So, let’s kick this section off with one of the most valuable sources of insights: the ones who pay the bills, your lovely customers.