Have a question?
Or just want to know the name of all of Jupiter’s moons?
Our sworn enemies. The ones trying to take our prospects and run us out of business. We must destroy them first.
Just kidding, there’s a lot we can learn from the competition. Think more classroom instead of a war room.
However, before diving into competitor product or service page analysis, you should ideally have:
Your positioning statement: A clear articulation of Who you serve; What you deliver; How you’re different in delivering it; And why you’re better.
Basic competitive landscape document: Showing your direct competitors; Your indirect competitors; Your unique value propositions; Gaps in the market you fill.
If you don’t have these, you should pause and create them first.
Otherwise, you risk getting too influenced by competitor pages rather than staying true to your own unique position in the market.
Now, assuming you have those foundational documents, let’s look at how to analyse competitor product pages effectively.