Have a question?
Or just want to know the name of all of Jupiter’s moons?
Using the above questions as a guide, we’ve created this free competitive analysis spreadsheet for you to use. You can enter your company and review other competitors as well.
It’s worth mentioning again: Don’t let competitor analysis paralyse you or drive your strategy. Use it as a reference point.
Stay focused on your unique value proposition and how it stacks up against the others. The goal isn’t to copy but to:
- Identify gaps you can fill
- Spot oversaturated messages to avoid
- Find opportunities to differentiate
- Get inspiration for page structure
- Understand market patterns
You’ve finished your stalking, and you understand your competitors’ product or service pages a little better. Now, it’s time to get your brand elements in order.