Customer research

Nothing beats the insights gained from direct conversations with your target audience.

We’ll explore a few areas in this chapter, looking at:

• Customer interviews
• Insights from the sales team
• Mining your reviews for insights
• User behaviour analysis

This research can help inform every element of your page, from the headline to the supporting media needed on the page.

If you already have up-to-date customer personas and a robust problem/solution framework of sorts, you can potentially skip this section. Your existing research will provide the insights needed for your product page optimisation.

If not, or you still want to learn, let’s get stuck in…