Have a question?
Or just want to know the name of all of Jupiter’s moons?
Every company has them. The people who have been there for nearly as long as the company has existed.
With a wealth of insights about the industry and your products in their noggin, waiting to be explored.
These insights from your internal experts are crucial. They understand your solution’s capabilities better than anyone.
But many marketing teams skip this step, writing the copy themselves. This leads to missed opportunities and messaging that doesn’t fully capture the value of their solution.
Why bother talking to subject matter experts (SMEs)?
Be they product managers, engineers, or industry specialists, they’re an untapped source of valuable insights. They can help you:
- Understand technical capabilities that customers might not even know about
- Identify unique features that differentiate you from competitors
- Spot emerging trends that could influence buying decisions
- Validate claims made on your product or service page
- Provide concrete examples of how your solution solves problems
- Highlight any industry compliance or legal considerations
The knowledge your SMEs possess often reveals opportunities you might otherwise miss.
For example, an engineer might casually mention a technical capability that, when translated into business benefits, becomes a powerful selling point.
A product manager might also mention upcoming features that could influence how you position your solution today.
The first step…