We know how hard it is for companies in the finance sector to optimise their website and improve their SEO. You’re busy trying to grow the company and don’t have the time to navigate the minefield of SEO knowledge out there.
Our aim is to give you a better understanding of SEO and for you to know exactly where your money is being spent. We feel this transparent process works best for everyone involved.
Firstly, what is SEO?
Financial services Search Engine Optimisation (SEO) involves moving your website up the search engine ranking positions. You don’t directly pay Google to be there – that’s pay-per-click (PPC).
With SEO, you naturally move up the rankings with certain techniques. That’s why it is often referred to as organic or natural search.
Google takes into account over 200 ranking factors when deciding how high up the rankings your website should appear.
And it’s the same for the finance industry, these 200+ ranking factors can be broadly split into 3 areas.
/ Three Key Areas Of Financial Services SEO
The goal here is to put keywords in the right place, and to ensure you have relevant content on your website.
The goal here is ensuring Google and users can find and read your website. And that the site is quick for customers to use.
The goal is to grow your website’s authority. The more authoritative, the better you’ll rank for keywords.
/ Financial Services SEO Deliverables
- / SEO Competitor Analysis
- / Keyword Research
- / Technical Audit
- / On-Page Optimisations
- / Content Briefs
- / Content Creation
- / Link Prospecting
- / Outreach
/ Our Financial Services Clients Benefit From...
A designated project manager
When a project has a designated lead, there is accountability. This means you won’t email a generic “help” address or speak to a different person each time – you’ll have a designated project manager.
Offices in London
Based in Brixton, we’ve worked with clients all across the UK. Our team has the option to work remotely and all of our project managers regularly work out of our head office in London. If you’d like to pop in for a cup of tea, be our guest!
SEO tools suite
We subscribe to a range of SEO tools. Our clients are added to the tools, allowing us to analyse their website. Errors, issues and problems are flagged and we can ensure their website is running at maximum capacity.
Monthly SEO reporting
You’ll be given access to your own custom-built Google Data Studio report. Utilising Google Analytics and Google Search Console data, we outline your campaign’s progress, traffic and revenue levels, and your keyword growth.
A 270% increase in organic traffic for a market-leading B2B client, in the FinTech industry. Helping them to rank for their target keywords in over 36 markets!View Case Study
SEO migration: Improving a FinTech client’s ranking positions and increasing clicks by 10%, during a website redesign.View Case Study