/ SEO For Financial Services

We give companies in the financial services sector direct access to a team of SEO experts, that can rank your website higher on Google.

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We know how hard it is for companies in the finance sector to optimise their website and improve their SEO. You’re busy trying to grow the company and don’t have the time to navigate the minefield of SEO knowledge out there.

Our aim is to give you a better understanding of SEO and for you to know exactly where your money is being spent. We feel this transparent process works best for everyone involved.

Firstly, what is SEO?

Financial services Search Engine Optimisation (SEO) involves moving your website up the search engine ranking positions. You don’t directly pay Google to be there – that’s pay-per-click (PPC).

With SEO, you naturally move up the rankings with certain techniques. That’s why it is often referred to as organic or natural search.

Google takes into account over 200 ranking factors when deciding how high up the rankings your website should appear.

And it’s the same for the finance industry, these 200+ ranking factors can be broadly split into 3 areas.

/ Three Key Areas Of Financial Services SEO

On-Site SEO

The goal here is to put keywords in the right place, and to ensure you have relevant content on your website.

Technical SEO

The goal here is ensuring Google and users can find and read your website. And that the site is quick for customers to use.

Off-Site SEO

The goal is to grow your website’s authority. The more authoritative, the better you’ll rank for keywords.

/ Financial Services SEO Deliverables

Our finance SEO strategies are tailored to each client, but here are some example tasks we have completed before.
  • / SEO Competitor Analysis
  • / Keyword Research
  • / Technical Audit
  • / On-Page Optimisations
  • / Content Briefs
  • / Content Creation
  • / Link Prospecting
  • / Outreach
We have years of experience ranking websites in the finance and FinTech industries. But every time we get a new client, we carry out a competitor analysis because what works for one client, might not work for another. We look at the top websites in your sector of the finance industry and compare them to your domain. Allowing us to see what is working for your competitors and use this to shape our SEO strategy.
One of the most important steps, keyword research allows us to see the most searched for terms related to your financial products or services. Not only this, we look at the difficulty of each keyword. This allows us to target keywords that will generate your company the most revenue. Regularly bringing in new customers or users each month.
The technology used to build modern websites has advanced.. a lot! And the same can be said for search engines. With these technological advancements, things have become complex. With our 200+ point checklist, we analyse all of the key aspects of your website. We look at page speed, mobile usability, search engine accessibility, content, links and more!
Every page on your website should deliver an experience that’s tailored to the keywords we’re targeting. The FinTech scene is in an exciting period and we need to find out how are people searching for your services. We will analyse each keyword independently and offer tailored suggestions. These optimisations will give the pages on your website the best chance of ranking for dental keywords.
With a list of the most searched for keywords, we need to update and create new pages. These could be a service page, a white paper about how your technology is changing the payments industry, or a blog post. We analyse the top search results in your industry for a specific keyword to see what Google is favouring. The brief highlights what keywords and sections need to be included on your page based on this analysis. And this will give you the best chance of ranking.
You are the experts in the financial services industry, we’re not. We’ll stick to SEO and provide you with a detailed content brief that any employee can then ‘fill in the gaps'. Once it’s written, we’ll then provide our SEO expertise again. Ensuring the page is optimised and includes all of the relevant keywords including internal links to other pages to support the hub and spoke model of content categorisation. Teamwork at its best!
With a number of payments and financial services SEO clients, we know what works when it comes to link building. We have an extensive list of high-quality websites, relevant to finance that we can call upon. After in-depth research into how key competitors are building links, we will add these targets to your personalised outreach tracker. Here we highlight all of the websites we plan to reach out to and all of the links built so far.
Now we have a list of prospective finance-related websites to gain links from, it’s time to reach out to them. We will send personalised emails to the target website pitching your company. It’s as simple as creating value for the website we’re contacting. This could be your expert opinion, a guest post for their website, or a great piece of content that they need to share with their audience.

/ Our Financial Services Clients Benefit From...

A designated project manager
When a project has a designated lead, there is accountability. This means you won’t email a generic “help” address or speak to a different person each time – you’ll have a designated project manager.

Offices in London
Based in Brixton, we’ve worked with clients all across the UK. Our team has the option to work remotely and all of our project managers regularly work out of our head office in London. If you’d like to pop in for a cup of tea, be our guest!

SEO tools suite
We subscribe to a range of SEO tools. Our clients are added to the tools, allowing us to analyse their website. Errors, issues and problems are flagged and we can ensure their website is running at maximum capacity.

Monthly SEO reporting
You’ll be given access to your own custom-built Google Data Studio report. Utilising Google Analytics and Google Search Console data, we outline your campaign’s progress, traffic and revenue levels, and your keyword growth.


A 270% increase in organic traffic for a market-leading B2B client, in the FinTech industry. Helping them to rank for their target keywords in over 36 markets!

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Monneo B2B, SEO

Doubling a FinTech's organic conversion rate, post-website redesign.

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