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/ Search Engine Optimisation

We help your website get more traffic, by improving your SEO and helping you rank higher on Google.

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We know that there is an ever-changing, minefield of SEO advice out there, which you don’t have the time to navigate.

We share our knowledge of SEO, giving you access to years of experience, as we improve your website and increase your ranking positions.

Hold on, what exactly is Search Engine Optimisation (SEO)?

Search Engine Optimisation (SEO) involves moving your website up a search engine’s ranking positions. You don’t directly pay Google to be there – that’s PPC. In SEO, you naturally move up the rankings with certain techniques. That’s why it is often referred to as organic or natural search.

There are over 200 moving parts you need to be aware of when optimising your website. And the goalposts keep moving as Google’s constantly updating their algorithm. And, to top it all off, the majority of their ranking factors are a secret.

Google’s 200+ ranking factors can be broadly split into 3 areas. And your SEO strategy must target all 3.

/ Three Key Areas Of SEO

On-Site SEO

The goal here is to put keywords in the right place and to ensure you have relevant content on your website.

Technical SEO

The goal here is to ensure Google and users can find and read your website. And that the site is quick for customers to use.

Off-Site SEO

The goal is to grow your website’s authority. The more authoritative, the better you’ll rank for keywords.

/ Our proven SEO process

A tailored approach, covering the three key areas of SEO, to give you the best possible chance of outranking your competition.
  • / Introduction
  • / Stage 1. Learning
  • / Stage 2. Improving
  • / Stage 3. Building
  • / Stage 4. Promoting
  • / Stage 5. Evaluating
Many SEO agencies and consultants want you to think they have a secret formula. A black box to game the search engines and rise up the rankings. But it’s not like that. Here’s our transparent SEO process, out in the open for you to see. A proven workflow that any website can follow.
This is where we carry out the bulk of the research… Your competition, your previous SEO efforts, your current website traffic, its site structure, and your content. We’ll formulate a plan for the coming months to improve your website and increase organic traffic.
Using the information we have uncovered in the learning stage, we improve the website to ensure it has the best possible chance of ranking. You need a good foundation to build upon and this is where we lay that.
After any important fixes have been made to your website, we’ll begin the building phase. Here new content will be created to target new keywords. This could be a new product or service page, or a content page that dives into the benefits of your product or service.
Once the website has been optimised and new content has been created, the promoting stage can begin. Our aim is to get people talking about your brand and your content. The main aspect of this is building links to your website to increase its authority. By doing this, we can rank for more keywords.
Google is constantly making updates to their algorithm, so we need to stay on top of this. The 5th stage is constant analysis and evaluation. We constantly update and change your SEO strategy based on this evaluation stage. We may go back to step 2 to improve another page, to step 3 to build more content, or to stage 4 to promote your website to gain more links.
houseUP SEO

Working together with a leading design and build company based in London, we achieved a 994% increase in website traffic.

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