Search Engine Optimisation (SEO)

We sell our knowledge of SEO to help increase website traffic for small businesses. Delivering results whilst being open and honest in how we get there.

Before we get into it, we’re going to run through a very brief SEO 101.

The service we offer is based on us being transparent. Part of this is delivering the work we say we will but also help you understand what we do. We don’t sell a magical formula, we sell you our expertise by creating you a comprehensive SEO strategy.

SEO 101

Search Engine Optimisation (SEO) involves helping your website move up the organic rankings. You don’t directly pay Google to be there – that’s PPC. You naturally move up the rankings with certain techniques. That’s why SEO is often referred to as organic or natural search.

In the past, SEO used to be a lot simpler. Search engine’s algorithms were less complex, meaning they were easier to manipulate. You could rise to the top of the rankings with techniques that now don’t work.

However, today, it’s a whole different game. Google takes into account over 200 ranking factors! That means there are over 200 moving parts you need to be aware of when optimising your website. The goalposts keep moving as Google’s constantly updating their algorithm. And, to top it all off, the majority of their ranking factors are a secret.

Therefore, if you’re looking to grow your website’s organic traffic – in the quickest way possible it’s vital that you hire an SEO agency or consultant.

These 200+ ranking factors can be (very) broadly split into 3 areas. Your SEO strategy must target all 3 of these areas to help improve your SEO.

They are:

  1. Off-Site SEO
  2. On-Site SEO
  3. Technical SEO

1. Off-Site SEO

Google’s ranking results are like a popularity contest. The more votes you get, the higher you appear in the rankings. But not all votes are equal. If you get a vote from the captain of the football team, this counts as more than a vote from the average Joe.

For websites, a link from another website is a “vote”. A big thumbs up! But not all votes are equal. When a popular and respected website links to your site, this is a good indication to Google that you’re one of the cool kids. Thus rewarding you with higher rankings.

Therefore, the main goal of off-site SEO is to grow your website’s authority by building backlinks.

2. On-Site SEO

When a searcher types in a query, they use keywords. These need to match up with the keywords on your website for you to show up for that result. In short, this is what on-site SEO is concerned with – putting keywords in the right places.

You need to appear everywhere that your searchers are looking. Be it your brand name or a problem that your product solves. The best way to do this is to produce content for your website. But not only this, the content needs to be optimised in a certain way.

The main goal of on-site SEO is to appear for keywords with the highest volume that relate to your brand.

3. Technical SEO

If it’s difficult or boring, it’s likely to fall under the technical SEO umbrella!

*pause for laughs*

Bad jokes aside, the technology used to build modern websites has advanced, a lot. The same can be said for search engines.

With these technological advancements, everything has become quite complex. Websites need to be mobile friendly (responsive), load quickly, accessible to search engines, the list goes on…

All of these factors impact how well search engines can crawl your website. If your site can’t be found, it won’t be indexed. Simple. This can be caused by something as small as one rogue HTML tag. No incorrectly set-up website escapes from the wrath of Google.

Sorry, that was slightly dramatic. But there are many considerations that need to be made when launching, redesigning or even just updating your website. Google can be extremely clever, but most the time it’s pedantic. Rant over.

Creating a Strategy

There we go – a very basic SEO 101. These 3 parts – off-site, on-site and technical SEO – all come together to form an SEO strategy. No website or industry is the same so no SEO strategy should be the same.

To help you achieve your goals and to target all 3 key areas of SEO, we can help your business by offering the following services:


  • Digital PR
  • Link building
  • Backlink audits
  • Penalty removal


  • Digital PR
  • Link building
  • Backlink audits
  • Penalty removal

Technical SEO:

  • SEO audits
  • Site migrations
  • Site redesigns
  • Site structure recommendations
  • Site speed improvements

If you’ve got a good grasp of off-site SEO but can’t grasp on-site or technical, we can help you with just those parts. If you’re unsure of what you need, we’ll happily advise you on what we think will get the best results for your website.

Get in Touch

Know exactly what you want, or still slightly unsure?

Give us a call and we’ll be happy to run you through any questions you have. Fill out the form below and we’ll get in touch.

If you don’t decide to call us, but do call another agency, and they start talking complex jargon at you – walk the other way!
SEO is complex but it can be explained in a simple way. There should be no secrets between your agency and you. Apart from what happened at your Christmas party – keep that one secret!