/ B2B UX Research

We help B2B companies truly understand their users and take the guesswork out of optimising their website.

Are you making changes to your website based on assumptions and best practices?

This is common for a lot of B2B companies, but it will only get you so far.

You can’t truly improve user experience (UX) without doing user research.

To help, we work closely with marketing teams at B2B companies to truly understand their customer. Ensuring the optimisations they make to their website improve the user experience and ultimately increase revenue.

/ Our UX Research Involves...

/ Persona Creation
/ User Journey Mapping
/ Information Architecture (IA)
/ Stakeholder Research
/ User Interviews and Surveys
/ UX Workshops

To truly understand your customer and start conversations with them, you need to know who they are. Persona creation will help you build out a detailed profile of your customer and the company they work at. Letting you gain a true understanding of key decision-makers and their pain points.

To optimise the user experience it helps to know how users navigate through your website. Journey mapping allows us to discover the paths they follow and the common pain points they have, so they can be addressed through your content.

The information architecture (IA) is the structure of your website and how all of the content fits together. This plays a big role in how users find and browse your content. By mapping out the IA, we can optimise the way your content is connected across the website, improving the user experience.

Every project has stakeholders and these can be internal or external to the company. By truly understanding how the website impacts them, you can ensure you get their buy-in. Without this, technically sound recommendations will fail to get the budget and backing they need to succeed.

The best way to understand your customer is to speak with and observe them. This can be done through session recordings, interviews, and surveys. But the goal is the same. To uncover their problems so you can then solve them on your website.

Workshops are a great way to involve multiple stakeholders in an intensive collaboration session. With the purpose of digging deeper into your user's problems and solving them through hands-on activities.

Alpha CRC B2B, Development, UI/UX, WordPress

363% increase in conversions after working closely with the marketing team at Alpha. Redesigning and overhauling their WordPress website. Making it more user-friendly on the front-end and the back-end to make managing the site easier for their team.

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